About Me
A Data and Marketing professional with over 10 years of experience transforming complex data into measurable revenue and engagement. I specialize in optimizing campaign ROI through AI and predictive analysis, enabled by a unique background in IT and audiovisuals to execute technically demanding projects from concept to completion.
Core Competencies
Data Science & AI
Machine Learning, Predictive Modeling, NLP, ETL, TensorFlow, PyTorch.
Marketing & Analytics
Performance Marketing, SEO, Campaign Management (Google Ads, Meta).
Development
Python & R (Data Analysis, ML), SQL (Database Management), JS/HTML/CSS (Web).
Business Intelligence
Data Visualization (Power BI, Tableau), Dashboarding, Reporting.
Infrastructure & Creative Tech
IT Infrastructure & Networking, AV Systems, Video & Audio Post-Production.
Professional Background
Key Achievements
A diverse portfolio of measurable impacts, from boosting campaign reach to enhancing operational efficiency.
Marketing & Sales Growth
Digital Campaign Growth
Qualified Leads Growth
+50%
For healthcare clients via data-driven strategies.
Traffic Boost
Conversion Rate Lift
+40%
From lead to customer via automated marketing funnels.
Operational Excellence
Automation Efficiency
Client Satisfaction
98%
Achieved on post-project surveys for freelance work.
Education
Bachelor's Degree, Data Science & Artificial Intelligence
Politécnico da Guarda, Portugal | Oct 2022 - Sep 2024
CTeSP (Professional Higher Technical Course), Data Analysis
Politécnico da Guarda, Portugal | Oct 2021 - Sep 2022
Technical Professional Diploma, Management Informatics
Agrupamento de Escolas de FCR, Portugal | Sep 2010 - Sep 2013